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SiteProNews published my latest article on their site today: How to Turn Around an Unprofitable PPC Campaign.
In the article, I dissect a client’s Google AdWords campaign to find out why it has been unprofitable to date and uncover 14 major problems. Once these problems were addressed, the campaign turned a corner and started making a profit again.
If you’re an AdWords advertiser, you should read this article and make sure you’re not making the same blunders.
Need more than advice? Take a Search Engine Marketing course online
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